Active Spectrum CBD

Naming and brand identity development for Active Spectrum CBD - an isotonic CBD sports supplement that harnesses the anti-inflammatory properties of Cannabidiol. Active Spectrum provides athletes with a supplement that eliminates some of the obstacles experienced in training and assists with sports related recovery. The design solution references retro pharmaceuticals to create a unique aesthetic in the sports performance product category. The unusual design of the brand speaks to the innovative nature of the product.

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