Inspired by fire and fresh ingredients, The Grille Shack fuses the flavours of American BBQ, Fresh-Mex and Baja California in a retro-car styled venue nestled between a bustling thoroughfare and the Indian ocean.
To pull all these ideas together we developed an identity that references the vintage cars of the 50s and 60s as well as the branding and insignia designs of the time to create a selection of interchangeable logo marks. The simple colour palette, which draws inspiration from the Californian beaches in summer, and is bright, colourful and inviting. The menu is designed in such a way that it is quick and easy to update pages on the fly. The varied sticker pack allows for the cost effective branding of multiple different packaging items.
Illustration, Creative Direction: Si Maclennan
Graphic Design, Photography: Graham Paterson