The non-profit that manages the Santa Monica Pier in California asked me to design a poster to promote their summer season - capturing the SoCal beach lifestyle and some of the iconic images that the Santa Monica Pier is renowned for. The poster was displayed at the Twilight Concerts that run on the Pier, and can be spotted in the area surrounding this historic landmark.
My style of illustration lends itself well to a very abstract aesthetic, but the client wanted the pier and some of the landmarks to be easily recognisable. In the end, I elected to use a layout that had some real-world perspective but contained a lot of abstract geometry, giving the poster texture and detail. I wanted to make the artwork visually interesting from a distance as well as up close.
Version 01 - Approved Art
Version 02 - Alternative Treatment
Behind The Scenes / Artist Process
Final Poster Print
Insert copy here, which should vary depending on your region. Accept