HairDAO
Branding, Cretive Direction, UX, Website Design, Development
Creative direction, design, and visual communications for HairDAO, a community owned R&D organisation committed to fixing hair loss. In a world of truly decentralised cooperation, a brand needs to work doubly hard to unite and inspire. The HairDAO identity leans into a self-aware sense of humor and an iconic retro aesthetic to deliver an important message. In the year since HairDAO's inception, the organisation single-handedly doubled the figure of global investment into hair loss research by mobilising an army of patients, researchers, and investors around a common cause.
A Call To Arms
We teamed up with AVA to produce a hype video incorporating HairDAO's retro aesthetic and signature sense of humour. The video is used as a recruitment tool, but also as an introduction to the DAO's mission - eradicating hair loss for good.
Director - Si Maclennan
Producer - Ty Kuypers
Editor - Nico Botha
The Website
