Lazy Vikings
Branding, Packaging Design
A Scandinavian identity for a South African company producing traditional Swedish lawn games, hand made out of wood. Each Lazy Vikings product is an artwork in its own rite - hand crafted from oak and ash, oiled to perfection, and shipped to be enjoyed with a beer in hand on a balmy summer’s day in your nearest park. The Lazy Vikings Logo takes visual inspiration from the crown of the King piece in the game of Kubb, and the accompanying typography is chosen for its strong, chiseled serifs and unusual letterforms - giving a modern feeling to the handmade Scandi aesthetic of the brand.
